Erik Cofield, VP of Strategy at MerlinAI, has 30 years of experience helping companies in residential construction. A member of NAHB, he specializes in AI, Sales and Marketing Strategy, Business Management, and leveraging technology in the sales process. Erik has provided consulting services to builders, developers, remodelers, and construction companies of all sizes and types. He served on the Board of the Remodelers Council; managed The Greater Houston Builders Association education program; worked for software companies and consulted with builders on how to evaluate, buy and implement
software. He is a senior level business strategist, educator, public speaker, and author. He is the author of “Turn-101 Ways to Improve Your Business-NOW” and other titles. He was a columnist for HBAs with “Ask the Techspert” and has taught many NAHB courses. He can be reached at erik@merlinai.co.