Sales & Marketing Executive
Results driven sales and marketing executive, consistently successful in the design and execution of strategic business plans, and initiatives that exceed projected profitability goals and successfully gain the competitive market advantage. A true ground zero strategist consistent in identifying “gaps” in the product, market and serviceability chain -- and devising innovative approaches to improve pricing, sales, processes and performance -- that directly impact customer satisfactions levels and bottom-line profitability goals.
Areas of Expertise • Qualifications • Achievements
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Revenue Generation / Profit & Loss
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Target Market / Market Trends
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Traffic / Lead Generation
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Budgets, Capital & Operating Expense
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Demographics / Focus Groups
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Sales Recruitment & Staffing
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Cost Avoidance / Cost Containment
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Competitive Product/Market Analysis
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Training & Professional Development
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Product & Pricing Strategies
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Market Penetration / Absorption Rate
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Team Building / Leadership
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Former Instructor With NJ Association of Realtors. Facilitate Classroom Training For
The Graduate Realtor Institute, Former Instructor/Moderator For the Local and National Association Of Home Builder’s New Homes Sales Professional Certification Program, And A Series Of Core Selling Programs
Numerous Industry And Corporate Awards For Excellence In Training And Sales Management Including
Multi Million Dollar Club Award, Million Dollar Club Award, President’s Circle And Sales Director Of The Year
Professional Experience
EO at Gold Coast Builders Association of Fl 2019 - Present
The Gold Coast Builders Association of Fl is a local professional trade organization affiliated with the Florida Home Builders Association (FHBA) and the National Association of Home Builders (NAHB). Responsibilities included running of the daily operations, coordination and involvement with state and national offices, coordination of advocacy efforts at the local level, development and delivery of educational programs, and events, budgeting, fund raising and among other varied duties.
Owner KT Consulting & Associates LLC. Palm Beach Fl. 2018 to Present
KT consulting and Associates, LLC specializes in marketing strategies, solutions and consultations for Housing Professionals and Property Owners. We create marketing teams and plans for properties not yet on the market, review and identify alternatives to current marketing plans. Properly marketed properties historically sell faster for more money and lower carrying costs.
Broker Associate 2017 – Present
Paragano Real Estate Management Inc, Short Hills NJ
Paragano Real Estate Management, Inc. is a family owned and operated Real Estate development, investment and property Management Company, specializing in custom new homes, self-storage facilities, commercial property management, leasing and construction, including the development of over 450 custom built homes, multi-family properties and over one million square feet of office, industrial and retail space, purchased, managed and/or renovated.
Director Sales & Marketing
Sales Manager, Licensed Real Estate Broker 1989 – 2002
Weichert Realtors; Chester, NJ (1996-2002)
Coldwell Banker Schlott Realtors; Pluckemin, NJ (1989-1996)
Exceptional entrepreneurial leadership style successful driving revenue growth through strategic business and market planning, innovative and competitive talent acquisition and comprehensive training, development and team building strategies. Recognized as an industry top performer and leading corporate Sales Director – expert managing pre-construction start-ups, initial and on-going marketing programs, business management and business/customer relationship management for multiple residential communities.
Credited with proactive internal communications leadership efforts, sales and organizational program development, aggressive contract/proposal negotiations and a solid customer solution orientation. Individual productivity exceeds
$7 million year over year with direct impact and accountability for $30 million of completed business transactions over the past 24 months.
- Partnered with relativity new builder to develop target specific sales and marketing plan to aggressively penetrate new market in a highly competitive demographic. Award wining campaign earned numerous industry accolades and brand recognition for the builder; improved sales pace 100%, drove transactional value up 93% and value added revenues grew 230%.
- Initiated and developed the Home Sale Contingency Program to assist customers in the liquidation of their current properties. Program resulted in $50,000 revenue in the first 12 months.
- Collaborated with the executive committee throughout a needs assessment and performance improvement strategy, and successfully championed the design and implementation of the Broker Outreach Program to provide marketing support to key builders targeting high profile realtors, and which became the basis for the New Homes and Lands marketing program incorporated region wide.
- Successful execution of the Broker Outreach Program combined with a formal region wide sales training initiative resulted in the total reorganization of the division from a purely sales operation into a fully integrated sales and marketing support division.
- Earned 20+ Sales and Management Awards During This Period Including:
Million Dollar Club Gold Level; Multi-Million Dollar Circle Award; Ambassador’s Club;
President’s Circle; Industry Sales & Marketing Awards; National Membership Recruitment;
Special Achievement Awards and Sales Director of the Year
Retail Operations & Merchandising 1972 – 1999
Additional Work Experience
Prior to entering Real Estate worked for several large retailers including Hahne’s, Sterns & Bamberger’s/Macy’s. Positions included Visual merchandising, Advertising, Senior Level Store Line Management, Merchandise Buyer numerous classifications, Controller’s division Store Auditor & Trainer and Controller for Macy’s Menlo Park Branch Store.
Local / Civic / Industry Achievements
Alternate Member Town of Palm Beach Architectural Review Commission 2017 - Present
NAHB Remodelers Council Board of Trustees 2021 - Present
NAHB Custom Home Committee Board 2019 - 2020
Chairperson for NAHB/NSMC Sales and Marketing Ideas Magazine with a distribution to over 17,000 industry professionals. Took magazine from staple to perfect bound in 1 year resulting in increased advertising revenue and distribution.
Judge for Greater Atlanata Home Builders Industry Professionalism Awards categories included Personal Achievement, Remodeling and Product Evaluation.
Education & Certifications
Fairleigh Dickinson University; Madison, N.J. Bachelor of Arts – Fine Arts
Licensed NJ Real Estate Broker
Institute of Residential Marketing (MIRM Candidate)
Certified New Homes Sales Professional
Certified New Homes Marketing Professional
Certified Luxury Home Marketing Specialist (CLHMS)
Extensive Local, State & National Trade Affiliations – Sample Listings Includes:
Hunterdon Somerset , NJ State and National Boards of Realtors; (HSAR), (NJAR), (NAR)
Past member Legislative Committee, RPAC Committee, Elected Board of Trustees
Community, State and National Home Builders Associations; (CBA), (NJBA), (NAHB)
Board of Trustees (CBA PAC); Board of Directors (NJBA),
Past Member Public Relations Committee (NJBA); Sales and Marketing Council (CBA-SMC)
and National Sales & Marketing Council (NSMC), Past Publications Committee Chairperson (NSMC)
Professional Developments And Continuing Education
Includes 3 State And 2 National Conventions Annually
Details Provided Upon Request
Education & Certifications
Fairleigh Dickinson University; Madison, NJ, BA 1974
Licensed NJ Real Estate Broker 1994
Institute of Residential Marketing (MIRM Candidate)
Certified New Homes Sales Professional 1994
Certified New Homes Marketing Professional 2001
Certified Luxury Home Marketing Specialist 2004
Graduate Realtor Institute (GRI) 1994
Landmark Education Introduction Leader 2008
Continuing Education Over 300 hours
Local, State & National Trade Affiliations
Local Associations:
Hunterdon Somerset Association of Realtors (HSAR)
Community Builder's Association (CBA)
Sales & Marketing Council (CBA)
State Associations:
New Jersey Association of Realtor (NJAR)
New Jersey Builders Association (NJBA)
National Associations:
National Association of Realtors (NAR)
National Association of Home Builders (NAHB)
National Sale & Marketing Council (NSMC)
Institute for Luxury Home Marketing (CLHM)
Committees:
NJBA Legislative Committee 2011
NCJAR Board of Trustees 2003 - 2005
NCJAR PAC committee member 2001- 2002
NCJAR PAC Chairperson 2003- 2005
NCJAR Legislative committee member 2001-2004
GRI Instructor 1995 – 1996
NJBA Board of Trustees 2006
CSP Instructor 1995 - 2004
CBA PAC Board of Trustees 1993 – Present
NAHB/NSMC Publications Committee 2002 –2004
NAHB/NSMC Publications Committee Chairperson 2003
NAHB/NSMC Membership / Local Council Committee 2002
NJBA PR Committee 2000 – 2004
NJBA Sales & Marketing Committee 1993-96, 2002
NJBA Associate Committee 1993 – 1999
NJBA PAC Auction Committee 2000 - 2006
Musconetcong Watershed 1998 - 2001
Membership Committee Somerset County Board of Realtors (SCBR) 1994
Chairperson and Instructor SCBR Orientation Committee 1994 -1996 Visionary & Strategic Planning Committee (SCBR) 1993
Associate Vice President CBA 1993 & 1994
CBA Tradeshow Chairperson 1998, 2001
CBA PAC Auction Chairperson 1996 & 1999
Chair Person CBA Sales & Marketing Council 1994, 2002
Awards
NSMC National Membership Recruitment Certificate of Achievement 2001
CBA Membership Recruitment Award 2000
CBA Associate Appreciation Award 2000, 2001
CBA Sales Director of the Year 1998
CBA Special Achievement in New Home Sale 1997
CBA Kathy Hughes Memorial Award, 1995
CBA Million Dollar Sales Club 1993-2001
NJBA Million Dollar Sales Club 1995 - 2001
NJBA Chairman’s Award PR Committee 2001
NJBA Associate Hall of Fame 2002
NJAR Million Dollar Sales Club 1992 – 95, 1997 – 2002
NJAR Distinguished Sales Club
Weichert Ambassador Club 1999 – 2001
Weichert Realtors Marketing Club, 1996
Weichert Realtors Sales & Marketing Club, 1997- 2001
Coldwell Banker Million-Dollar Club, 1989-1991
Coldwell Banker Multi-Million Dollar Club, 1992
Coldwell Banker Presidents Circle, 1993
Coldwell Banker New Homes Special Achievement Award 1992 &1993